Case Study
How Optimal Business Finance increased their revenue & their online visibility in less than 3 months. They offer numerous services like unsecured business loans, secured business loans, merchant cash advance and many more.
Our Impact.
0 %
Increased revenue
+ 0 %
New customers to the site
0 %
Increased order value
Company
Based in the UK, Optimal Business Finance provides tailored business finance solutions, including unsecured business loans, second business loans, merchant cash advances, and more.
Website
Headquarters
United Kingdom, Essex
Industry
Business Finance
Services
Google Advertising
Challenge
Optimal Business Finance wanted to increase their revenue, grow their lead volume, and improve their online visibility in a highly competitive financial sector. They needed to attract more qualified leads through digital channels and convert them to grow their customer base.
Solution
Click Genius launched a focused Google Ads campaign to:
- Grow high-intent website traffic.
- Generate quality conversions (finance leads).
- Maximise ROI with ongoing data-driven optimisation.
Key strategies included:
- Targeted keyword selection for financial products.
- Compelling ad creatives.
- Conversion tracking and regular performance analysis.
- Ongoing bid and budget optimisations.
Implementation
- Set up Google Ads across Search, using tightly themed ad groups.
- Implemented conversion tracking to measure lead form submissions and calls.
- Launched remarketing campaigns to re-engage previous website visitors.
- Monitored key metrics daily and optimised for lowest cost per conversion.
Results
From January 8, 2025 to April 17, 2025, Optimal Business Finance experienced outstanding results:
- Clicks: 1,440
- Conversions: 73
- Cost per Conversion: £16.62
- Total Ad Spend: £1,210
Client Testimonial
Conclusion
Through targeted Google Ads management, Click Genius helped Optimal Business Finance rapidly grow their online lead volume, attract valuable new customers, and strengthen their position in the financial services sector. We look forward to supporting their ongoing expansion!