Case Study
How Hardy Electrics increased their revenue & their online visibility in less than three months
Hardy Electrics is a prominent electrician company based in Essex, providing a comprehensive range of services such as electrical installations, testing, rewiring, EV charging station installations, and repairs.
Company
Hardy Electrics is a leading electrician company based in Essex, specialising in the professional installation of electrical systems, comprehensive testing, rewiring, EV charging station installation, and reliable electrical repairs. They emphasise eco-friendly practices and aim to enhance property value and energy efficiency. With a dedicated team of skilled technicians equipped with the latest tools and training, Hardy Electrics prioritises customer satisfaction and maintains high safety standards. They also offer flexible finance options through their partner, Kandoo.
Website
Headquarters
United Kingdom, Essex
Industry
Electrical Services
Services
Website Design & Development
Challenge
Hardy Electrics faced significant challenges with their outdated website, which was not mobile-optimised and failed to meet modern web standards. This hindered user experience and negatively impacted their SEO performance. The lack of a user-friendly interface and poor search visibility posed a threat to revenue generation, as potential clients found it difficult to navigate the site and access information about their services.
Solution
Click Genius was tasked with creating a modern, user-friendly website that would serve as a cornerstone for Optimal Business Finance’s online presence. Our solution included:
- Creating a sleek, contemporary design to align with Hardy Electrics' brand and effectively showcase their expertise.
- Ensuring the website was fully responsive, providing a seamless experience across all devices and improving accessibility for users on-the-go.
- Implementing SEO best practices to boost search engine rankings and drive organic traffic, increasing online visibility.
- Streamlining navigation and content layout to make it easier for visitors to find the information they need and engage with the services offered.
Implementation
- Conducted an in-depth analysis of the client's requirements and the target audience's needs.
- Created wireframes and design prototypes for client approval, focusing on a mobile-first approach.
- Utilised the latest web technologies to build a fast, secure, and easy-to-maintain website.
- Integrated analytics tools to track performance and user engagement.
Results
- The new website design improved user interaction and made it easier for clients to explore services.
- SEO enhancements increased Hardy Electrics' online presence, making it easier for potential clients to find them.
- Clients have praised the website for its professional and user-friendly design, reinforcing Hardy Electrics' reputation in the industry.
Client Testimonial
“Click Genius has transformed our website into a powerful asset that effectively represents our services. The improvements in traffic and client inquiries have been remarkable, and we are thrilled with the outcome.”
Conclusion
Through strategic redesign and optimisation, Click Genius has enabled Hardy Electrics to overcome their digital challenges, enhancing their online presence and supporting business growth. The new website not only meets modern web standards but also positions them as a leading provider of electrical services.