Case Study
How Optimal Business Finance increased their revenue & their online visibility in less than six months
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Company
Optimal Business Finance Ltd is a leading financial services company in England, offering tailored solutions such as unsecured and secured finance, merchant cash advances, asset finance, and invoice financing. With a proven track record of recovering £3.3 million in 2024, they serve both regulated and unregulated sectors, ensuring clients receive competitive rates from over 120 lenders. Known for their professionalism and exceptional customer service, they provide comprehensive financial solutions to meet diverse business needs.
Website
Headquarters
United Kingdom, Essex
Industry
Business Finance
Services
Website Design & Development
Business Directory
Challenge
As a new entrant in the business finance sector, Optimal Business Finance faced the challenge of having no online presence. This lack of visibility made it difficult for potential clients to discover their services and understand their offerings. Establishing a professional and accessible online platform was crucial for building credibility and attracting clients.
Solution
Click Genius was tasked with creating a modern, user-friendly website that would serve as a cornerstone for Optimal Business Finance’s online presence. Our solution included:
- Developing a sleek and contemporary design that effectively communicates the brand's professionalism and expertise.
- Ensuring intuitive navigation and clear presentation of services to enhance user experience and engagement.
- Building a fully responsive website that performs seamlessly across all devices, enhancing accessibility for users.
- Implementing the latest web standards and best practices to ensure optimal performance and security.
Implementation
- Collaborated closely with the client to understand their goals and target audience.
- Designed and developed the website with a focus on user experience and mobile responsiveness.
- Integrated essential features to support user interaction and client engagement.
- Deployed analytics tools to monitor website performance and gather insights.
Results
- The new website provided Optimal Business Finance with a strong digital footprint, making it easier for potential clients to find and engage with their services.
- The modern design and mobile optimisation enhanced user interaction and satisfaction.
- The professional online platform reinforced the company's reputation and positioned them as a reliable provider in the financial services industry.
Client Testimonial
“Click Genius has been instrumental in establishing our online presence with a website that truly reflects our brand. The professional design and user-friendly interface have made a significant impact on our business, and we are delighted with the results.”
Conclusion
Through strategic website development, Click Genius successfully helped Optimal Business Finance overcome the challenge of launching their online presence. The new website not only meets modern web standards but also supports their growth and credibility as a startup in the financial services sector.